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888 and Sportech in Online Pools Partnership

25-Jun-2008, 10:32

Online gamer 888 has signed a strategic partnership with pools operator Sportech. Under the partnership, 888 will supply Sportech a turnkey online gaming operation including its gaming and back-end software, customer support and payments processing services.

888 will also provide Sportech with international distribution services for the New Football Pools. It expects this agreement to be material in terms of its earnings in 2009 and beyond.

"This phenomenal partnership represents the full evolution of our B2B offering and is a milestone agreement," 888 chief executive Gigi Levy said.

For Sportech, chief executive Ian Penrose commented, "This is a strong strategic partnership for Sportech. It offers an unparalleled opportunity for all of our products to be effectively marketed online. Importantly this extends beyond the traditional online poker and casino offering and includes the Pools business which we believe will become an international online gaming brand".



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